Studio Era is a new interior architecture and design studio based in London, founded by two experienced and driven designers, Mante and Prima. Accredited by the SBID, the studio represents a fresh perspective in the industry.
As new business owners in the early stages of their journey, Mante and Prima approached Studio Zo with a clear vision: to build a strong foundation for their brand and position themselves for long-term success.
We had to develop a brand identity that communicates the passion and appreciation for art and self-expression. Studio Era’s brand identity is as multi-dimensional as its target audience and most humans. The goal was to reflect Studio Era’s masterful eclectic approach while allowing the projects to shine. The identity should express itself and get quieter to spotlight the projects on their case studies.
Brand Identity Design
Logo Design
Website
Year:
2023
Location:
London, UK
Client Instagram:
@studioeraltd
The logo mark focuses on the letter 'E' for 'Era' as the primary symbol. When flipped on its side, it reveals a secondary layer to the logo mark and its hidden meaning - the letter 'E' contains two affable tigers representing the two founders of Studio Era. This is visible in regular to large-scale applications. We also developed a simplified logo mark version for the smallest of applications. The selection of a tiger as the central motif stems from its significance as a symbol in India, embodying strength, determination, and belief in oneself.
The branding project for Studio Era successfully captured the essence of the studio's vibrant and eclectic spirit. By focusing on key attributes such as cultural appreciation, artistic passion, and exclusivity, we developed a brand identity that reflects the founders' vision and resonates deeply with their target audience. The thoughtful integration of symbolic elements, like the hidden tigers within the 'E' logo mark, adds depth and meaning, embodying the strength and determination at the core of Studio Era. This comprehensive and distinctive brand identity lays a strong foundation for Studio Era's future success in the interior design & architecture industry.
"The journey of creating our brand identity has been enjoyable, and we were a bit sad to see it nearing completion. However, we're also excited to have tangible results that we're proud of! We are really pleased with the outcome. We particularly love of the boldness, originality, and hand-printed feel of our new logo. We believe its energy will be a great asset in attracting our dream clients."
