Sarah Louise, a photographer specialising in couples and families, approached Studio Zo for a rebrand. She envisioned a new brand identity that would uniquely capture her personality, resonate with her target audience, and set her business apart in a meaningful way. A personal brand is significant when its identity accurately reflects who you are and your approach to your work. We believe that this alignment infuses vital energy into the business, allowing it to thrive.
We created a vibrant and welcoming brand identity for Sarah Louise. This brand identity combines a playful use of colour and patterns inspired by Memphis design with the simplicity and structure characteristic of Scandinavian design. The outcome is a unique brand identity that seamlessly integrates aspects of Sarah’s personality, her work style, and the preferences of her target audience, resulting in a harmonious and subtly eye-catching presentation.
Brand Strategy
Brand Identity Design
Website
Logo Design
Location:
Edinburgh, UK
Year:
2024
Client Website:
sarahlouise-photography.co.uk
Client Instagram:
@sarahlouise.photo
How did we bring Sarah’s vision to life? The process began with a comprehensive brand strategy that spanned just over two weeks. This phase was dedicated to researching Sarah’s competitors, uncovering the essence of her business, and clearly defining her target audience.
The resulting strategy focuses on building authentic connections with Sarah’s audience. Central to this is understanding Sarah’s unique brand identity, which we distilled into two complementary brand archetypes: The Everyman and The Lover.
As The Everyman, Sarah is approachable, genuine, and inclusive. She creates a relaxed environment that allows her clients to feel at ease and express their true personalities—an ideal approach for couples who want their individuality to shine in their photographs.
As The Lover, Sarah brings passion, creativity, and emotional depth to her work. Her photography is infused with artistry and sensitivity, beautifully capturing her clients’ love stories. Her meticulous attention to detail ensures each image evokes timeless emotions and cherished memories.
The strategy provided the foundation for a brand identity that feels warm, playful, and professional. Every design element was thoughtfully crafted to reflect Sarah’s core values and unique personality traits, ensuring a cohesive and authentic representation of her brand.
In addition to the refreshed brand identity, we designed and developed a completely new website for Sarah Louise, providing her with a polished digital presence that perfectly aligns with her vision and resonates with her audience.
“Zo is a powerhouse of knowledge and someone I would trust wholeheartedly with any design needs! She did an amazing job with my photography rebrand and I’ll be forever grateful for everything she has done! If you’re on the fence about hiring a designer, take this as your sign to go for it!”
