Bauhof Dorsch GmbH is a mid-size construction company based in Rostock, Germany. Established in 2002, it needed to significantly refresh its original branding to match the current executives' vision.
Bauhof Dorsch upholds three essential values: competence, transparency, and reliability. These values serve as the foundation for the mission of creating a responsible world built one conscious project & one conscious client at a time.
Brand Strategy
Brand Identity Design
Logo Design
Illustration
Location:
Rostock, Germany
Year:
2023
We began by diving deep into Bauhof Dorsch's business strategy and building up their brand strategy for the first few weeks. It had to align with the new vision and values set by the current Director. The company needed a rebrand to reflect a more modern approach to nurturing workers and providing career development opportunities.
From there, we developed the logo suite and overall brand identity. The central theme was creating a harmonious blend of traditional and modern elements, as Bauhof Dorsch's work encompasses historical building restorations and distinctive private projects. The word "Dorsch" translates to "cod fish" in German, and many people in Rostock are familiar with its original logo. The client was quite keen on retaining some association with the fish. A modern and abstract letter "D" symbol was created to achieve this, using the fish's tail as a graphic element.
For architects, the new brand identity highlights the company's expertise in restoring listed historical buildings, reinforcing their credibility in the public sector. For potential employees, it showcases a modern, rewarding work culture, appealing to those looking for career growth and development. The new brand identity successfully bridges the gap between tradition and modernity, making Bauhof Dorsch more relatable and appealing to its diverse target audiences. The resulting brand identity communicates expertise, a methodical approach, devotion to doing good work, and a warm company culture.
“Thank you for your exceptional work! Your creativity and ability to understand our needs made the process a true pleasure.”
