Sarah Louise is a photographer for couples and families. She came to Studio Zo looking to rebrand her business, as she felt her existing branding lacked uniqueness, did not reflect her personality and did not speak to her target audience. We created a vibrant and welcoming brand identity. A bit of fun and pop of colour and patterns inspired by Memphis design and simplicity and structure inspired by Scandinavian design. The result is a unique brand identity weaving different aspects of Sarah’s personality, how she works and her target audience’s preferences into a harmonious, quietly eye-catching brand identity.
How did we achieve this? A thorough brand strategy lasting just over two weeks to research Sarah’s competitors, dive deep and find the heart of Sarah’s business and define her target audience was the first step.
The resulting brand strategy is all about connecting with Sarah’s target audience in a natural and authentic way.
We determined which brand archetype Sarah belongs to. She embodies two archetypes that work together perfectly: The Everyman and the Lover. As the Everyman, Sarah is authentic, approachable, and inclusive. She makes her clients feel comfortable and encourages them to be themselves. This approach is perfect for couples who want their unique personalities to shine through in their photos.
Sarah is also the Lover, infusing her work with passion, creativity, and emotional depth. She captures her clients’ love stories with sensitivity and artistry, ensuring that every photograph reflects their romance. Sarah’s attention to detail and artistic vision creates images that evoke feelings and memories that last a lifetime.
This strategy laid the foundation for her welcoming, playful, yet professional-looking brand identity by ensuring that every element of the design was rooted in Sarah's core values and personality traits.
We also created a brand new website for Sarah Louise. Take a look at it here
