Charlotte Kinsella is a passionate and ambitious photographer driven by a vision of a world where love is expressed and celebrated authentically.
Charlotte operates from a place of kindness, joy, authenticity, curiosity and the belief that beauty comes from within.
We started with two in-person brand strategy sessions and they informed this brief. We have discovered that Charlotte Kinsella's brand belongs to the Creator archetype, which celebrates the creative process and creative expression. The tagline 'cool pictures for cool people' greatly influenced this brand identity development. Our goal was to create a premium and exclusive look that is also expressive, spontaneous and fun.
