Mia Italian Kitchen is a branding project for an Italian restaurant
Mia Italian Kitchen is a branding project for a booming, family-run Italian restaurant in Edinburgh. Project deliverables - logo, brand guidelines and business cards.
Mia Italian Kitchen Logo Re-Design.
Mia Italian Kitchen serves fresh Italian food and is a family-run business. Kristina and Patrik have two booming restaurants in Edinburgh.
The brief was to produce a logo that felt fresh, authentic, affordable, local, friendly. Key words as themes given by the client were rustic, fashionable, timeless.The client also asked to use Baskerville as a primary font and to incorporate gold foil effect.
I have designed a classy and elegant logo that reflects given themes. Harmony between elements gives a premium feel whilst the rosemary graphic adds an inviting element to the logo and emphasises the Italian aspect of the business. The new mark helps Mia resonate with their target customer better and provides a boost to move forward and expand.
Mia Italian Kitchen Logo Before and After
Since working with Mia Italian Kitchen, they have opened a franchise of their restaurant in Falkirk. Their logo re-design has been met with positive response from customers who proudly share their visit to Mia on social media
The owners of the restaurant felt that their business outgrew the old logo. Their success needed to be represented in their logo and their old mark wasn’t cutting it. Kristina especially wanted to see more elegance and class in their new logo. I have designed a clean logo featuring a timeless Baskerville font and a hand-drawn illustration. The new logo is miles away from their original mark. Patrik kad Kristina replaced their restaurant signage without hesitation in all three locations.
This brand was created during my employment at Sunshine Communications. Images were taken by Ben Black.